Privacy Policy

1. Who we are

Guide4Uk operates an independent editorial comparison website at guide4uk.com. We publish information about online casinos that hold a UK Gambling Commission licence. We are not a gambling operator and we do not provide betting or casino services. For privacy matters contact dataprotection@guide4uk.com.

2. Scope of this policy

This policy applies to visitors who browse our pages, submit emails, manage cookie preferences or interact with age-gate and consent tools stored in the browser. It does not cover operator sites you reach after leaving Guide4Uk. Those services publish their own privacy notices and process account data under their licences.

3. Data we collect

We collect limited categories of information. Technical logs may include IP address, browser type, device class, referring URL and timestamps. Preference data includes age confirmation and cookie consent values kept in local storage on your device. If you email us, we process the address and message content you send. We do not ask for payment card details on this site because we do not take deposits.

4. Why we process data

Processing supports site security, audience measurement, editorial operations and legal compliance. Age confirmation helps keep gambling-related content away from minors. Cookie choices control non-essential tags. Emails let us answer corrections, partnership queries and rights requests. Aggregated analytics help us understand which guides are useful without building marketing profiles for sale.

5. Legal bases under UK GDPR

Depending on the activity we rely on legitimate interests (running a secure editorial site), consent (optional analytics cookies) or legal obligation (responding to valid regulatory or law-enforcement requests). Where consent is the basis, you may withdraw it through the cookie controls or by writing to us. Withdrawal does not affect earlier lawful processing.

6. Cookies and similar technologies

Essential storage remembers that you passed the age gate and whether you accepted or declined cookies. Optional analytics, if enabled, measure page views and rough geography. Details sit in our Cookies Policy. Browser settings can clear storage; doing so may show the age and cookie prompts again.

7. Sharing and processors

We use vetted hosting, security and analytics providers that process data on our instructions. We do not sell personal data. We may disclose information if required by law, to protect rights and safety, or during a corporate reorganisation where continuity of the site demands it. Affiliate partners receive traffic when you click outbound links; they do not receive a dossier of your browsing from our privacy inbox.

8. International transfers

Some processors may store data outside the United Kingdom. Where that happens we look for appropriate safeguards such as adequacy decisions or standard contractual clauses approved for UK transfers. Ask us if you need more detail about a specific vendor category.

9. Retention

Server logs are kept only as long as needed for security and diagnostics, typically up to twelve months unless an incident requires a longer hold. Email correspondence is retained while an enquiry is open and for a reasonable archive period afterward. Local storage keys remain until you clear them or we change the preference system.

10. Your rights

Under UK GDPR you may request access, rectification, erasure, restriction or portability where applicable, and you may object to certain processing based on legitimate interests. You can complain to the Information Commissioner’s Office if you believe we mishandled your data. We respond to identity-verified requests without undue delay and within statutory timelines.

11. Children

Guide4Uk content is aimed at adults aged 18 or over. We do not knowingly collect data from children. If you believe a minor has interacted with the site, contact us so we can delete relevant records where feasible.

12. Security measures

We apply technical and organisational controls appropriate to an editorial website: HTTPS transport, access limits on inboxes and monitoring for abuse. No online service is risk-free. Avoid sending unnecessary sensitive documents by email unless we specifically request them for a rights enquiry.

13. Automated decisions

We do not use personal data for automated decisions that produce legal or similarly significant effects about you. Ratings on casino cards describe operators, not individual visitors.

14. Changes to this notice

We may update this policy when our tooling or legal duties change. The “last updated” date at the top will move when we publish a revision. Material changes may also be signalled through a site notice.

15. Contact for privacy questions

Write to dataprotection@guide4uk.com with “Privacy request” in the subject line. General editorial mail can use info@guide4uk.com. For gambling harm support use GamCare, BeGambleAware or GAMSTOP — those services are independent of Guide4Uk.